Jacob Curtis
How to Stand Out From the Crowd (Part 1 of 2)
Most marketing messages are bland, timid, and ineffective. To stand out from the crowd, you need to craft a direct, focused, and clear...
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Jacob Curtis
- Nov 6, 2023
- 8 min
Stop Shooting Arrows in the Fog, Get Laser-Focused
Who is your target customer? I get a mix of answers when I ask this, but they generally boil down to “everyone.” However, this is a huge...
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Jacob Curtis
- Oct 30, 2023
- 7 min
Your Marketing is Wasted If You Don't Do This
Zig Ziglar famously said, “Money isn’t everything… but it ranks right up there with oxygen.” Yup, it's true. Nothing kills a business...
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Jacob Curtis
- Oct 23, 2023
- 8 min
How to Avoid Wasted Effort when Fixing Your Quilt Shop
Jennifer was frustrated. She recently purchased a quilt store, and after the initial excitement, things got real. Within the first few...
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Jacob Curtis
- Oct 16, 2023
- 11 min
How to Avoid Employee Turnover and Have a Rockstar Team
Over the past several weeks, we have explored the steps to scaling your business. In the first phase, Align, you gain insights into your...
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Jacob Curtis
- Oct 9, 2023
- 6 min
How Small Business Owners Break the Cycle of Constantly Doing the Work (Part 3 of 3)
When I say the acronym SOP, what comes to mind? Stock Option Plan? School of Pharmacy? Standard Operating Procedure? If you thought...
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Jacob Curtis
- Oct 2, 2023
- 6 min
How Small Business Owners Break the Cycle of Constantly Doing the Work (Part 2 of 3)
People tend to stick with something they've invested a lot of time or money in, even when it's not working out. This is called the sunk...
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Jacob Curtis
- Sep 25, 2023
- 7 min
How Small Business Owners Break the Cycle of Constantly Doing the Work Part 1!
Are you feeling burned out and ready to throw in the towel? While it makes sense that you must do everything when you start, it's not...
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Jacob Curtis
- Sep 18, 2023
- 6 min
How to Use Your Team Without Abusing Them
The first articles written about Amazon told about this guy who moved to Bellvue, Washington, to open an online bookstore. Google a young...
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Jacob Curtis
- Sep 11, 2023
- 8 min
Copy the Bees to Scale Your Business
Over the past few weeks, we have been exploring and giving you the steps to growing and scaling your quilt shop. As you may recall, there...
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Jacob Curtis
- Sep 4, 2023
- 5 min
What is your Big Promise?
Traditional wisdom says that you need to “pivot” to serve your customers. It used to be “inflection point.” Before that, “paradigm...
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Jacob Curtis
- Aug 28, 2023
- 5 min
A Simple Shortcut to Attract More Great Customers
Imagine that you have created a new sport. It's a blend of croquet, sailing, and curling. You call it Muddle, and it is going to be huge!...
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Jacob Curtis
- Aug 21, 2023
- 6 min
How to Escape from Your Jail-Cell Store
Do you feel shackled to your business? Are you the CEO–chief everything officer? Do you think to yourself, “Just one more day and soon...
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Jacob Curtis
- Aug 14, 2023
- 29 min
Podcast with Like Sew
Transcript: [00:00:00] Spencer: Okay, well welcome to the Quilt Shop Podcast. I have Jacob Curtis here with me from Nashville, Tennessee....
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Jacob Curtis
- Aug 7, 2023
- 6 min
How to Get Off the Struggle Bus
Suppose you are out in the forest and come across someone working feverishly to cut down a tree with a saw. "You look exhausted," you...
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Jacob Curtis
- Jul 31, 2023
- 5 min
How 1+1=4
When Sir Winston Churchill was called upon to head up the war effort for Great Britain, he remarked that all his life had prepared him...
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Jacob Curtis
- Jul 24, 2023
- 7 min
How to avoid frustration with your team
Suppose you've been having trouble with your eyes lately and decide to see an optometrist for help. After briefly listening to your...
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Jacob Curtis
- Jul 10, 2023
- 7 min
How to Avoid the Frustrations of Working with People
Imagine you are in your garden. It's beautiful! Bright colors everywhere! The roses are brilliantly red. The corn stalks are tall and...
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Jacob Curtis
- Jun 26, 2023
- 7 min
How to Put First Things First
Take a moment and write down one thing you're currently not doing that, if you did consistently, would positively impact your life. Just...
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Jacob Curtis
- Jun 19, 2023
- 6 min
Begin with the end in mind
Imagine you are at your funeral. You see the flowers and can hear the soft music. You see all your family, friends, employees, and...
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