Jacob Curtis
How Farming Creates Profitable Quilt Shops
If humans had not learned to farm, we would probably have gone extinct long ago. Imagine you are a hunter. You gather your weapons every...
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Jacob Curtis
- Nov 27
- 8 min
A Step-by-Step Guide to Finding Prospects for Your Quilt Shop
“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half,” said John Wanamaker, one of the great...
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Jacob Curtis
- Nov 20
- 6 min
How to Stand Out From the Crowd (Part 2 of 2)
Most marketing messages are boring, timid, and ineffective. You need to refine your message so that it compels your target market to...
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Jacob Curtis
- Nov 13
- 6 min
How to Stand Out From the Crowd (Part 1 of 2)
Most marketing messages are bland, timid, and ineffective. To stand out from the crowd, you need to craft a direct, focused, and clear...
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Jacob Curtis
- Nov 6
- 8 min
Stop Shooting Arrows in the Fog, Get Laser-Focused
Who is your target customer? I get a mix of answers when I ask this, but they generally boil down to “everyone.” However, this is a huge...
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Jacob Curtis
- Oct 30
- 7 min
Your Marketing is Wasted If You Don't Do This
Zig Ziglar famously said, “Money isn’t everything… but it ranks right up there with oxygen.” Yup, it's true. Nothing kills a business...
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