Have you heard of Profit First? So, how does Profit First work? Do you have to do what the book says, or can you customize it to fit your...

How many of you know what the cash envelope budgeting system is? I know my grandparents used it to manage their money. But I would guess...

It was right after all the Christmas cheer of 2018. I was enjoying a movie with my wife when I got the call that would change my life. It...

Word of mouth is like a free lunch. Sure, it’s nice every now and then, but do you rely on it to feed you and your family? By solely...

Russel Conwell tells about Ali Hafed, who wanted to find diamonds so badly that he sold his farm, left his family, and went off in a...

One of the things that separates extraordinary businesses from ordinary ones is that they lead tribes of raving fans–not just customers....

How much does a world-class violinist make? Well, that depends on how well he markets himself. Have you heard of Joshua Bell? He is one...

Joe Girard is listed in the Guinness World Records as “the world’s greatest salesman.” He’s sold more retail big-ticket items, one at a...

If humans had not learned to farm, we would probably have gone extinct long ago. Imagine you are a hunter. You gather your weapons every...

“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half,” said John Wanamaker, one of the great...

Most marketing messages are boring, timid, and ineffective. You need to refine your message so that it compels your target market to...

Most marketing messages are bland, timid, and ineffective. To stand out from the crowd, you need to craft a direct, focused, and clear...

Who is your target customer? I get a mix of answers when I ask this, but they generally boil down to “everyone.” However, this is a huge...

Zig Ziglar famously said, “Money isn’t everything… but it ranks right up there with oxygen.” Yup, it's true. Nothing kills a business...

Jennifer was frustrated. She recently purchased a quilt store, and after the initial excitement, things got real. Within the first few...

Over the past several weeks, we have explored the steps to scaling your business. In the first phase, Align, you gain insights into your...

When I say the acronym SOP, what comes to mind? Stock Option Plan? School of Pharmacy? Standard Operating Procedure? If you thought...

People tend to stick with something they've invested a lot of time or money in, even when it's not working out. This is called the sunk...

Are you feeling burned out and ready to throw in the towel? While it makes sense that you must do everything when you start, it's not...

The first articles written about Amazon told about this guy who moved to Bellvue, Washington, to open an online bookstore. Google a young...