Jacob CurtisNov 27, 20238 minA Step-by-Step Guide to Finding Prospects for Your Quilt Shop“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half,” said John Wanamaker, one of the great...
Jacob CurtisNov 20, 20236 minHow to Stand Out From the Crowd (Part 2 of 2)Most marketing messages are boring, timid, and ineffective. You need to refine your message so that it compels your target market to...
Jacob CurtisNov 13, 20236 minHow to Stand Out From the Crowd (Part 1 of 2)Most marketing messages are bland, timid, and ineffective. To stand out from the crowd, you need to craft a direct, focused, and clear...
Jacob CurtisNov 6, 20238 minStop Shooting Arrows in the Fog, Get Laser-FocusedWho is your target customer? I get a mix of answers when I ask this, but they generally boil down to “everyone.” However, this is a huge...