Jacob CurtisNov 13, 20236 minHow to Stand Out From the Crowd (Part 1 of 2)Most marketing messages are bland, timid, and ineffective. To stand out from the crowd, you need to craft a direct, focused, and clear...
Jacob CurtisNov 6, 20238 minStop Shooting Arrows in the Fog, Get Laser-FocusedWho is your target customer? I get a mix of answers when I ask this, but they generally boil down to “everyone.” However, this is a huge...
Jacob CurtisOct 30, 20237 minYour Marketing is Wasted If You Don't Do ThisZig Ziglar famously said, “Money isn’t everything… but it ranks right up there with oxygen.” Yup, it's true. Nothing kills a business...
Jacob CurtisOct 23, 20238 minHow to Avoid Wasted Effort when Fixing Your Quilt ShopJennifer was frustrated. She recently purchased a quilt store, and after the initial excitement, things got real. Within the first few...