You know the saying "time waits for no man" well its true. Especially in business. Your business needs to be able to adapt and change with the times. You need to be able to find the trend before it passes you by. In this blog we are going to help you find your wave or the trend that is specific to your business and its niche.
A great example of this is banks. They used to be open only from 10 to 4. And then they switched to staying open later and even open on Saturday for a few hours. And then came the ATMs, which provided us with 24/7 access. And now, with the internet, you can access your account online anytime; you can even make a mobile deposit of checks. Banks have adapted to change and followed trends. If you follow these steps you can learn how to do the same.
Step 1: Look at the History of your business niche.
This is easy to do. Just do an internet search for “the history of ____”. An example could be the “history of quilting,” “history of quilt shops,” or even the “history of fabric.” This is an essential step because it helps us learn the cycles that our industry has. Just like in any other industry, things tend to come back. You can even google "trends for ____".
To help guide you in this research, you need to answer these questions:
What is happening in your industry right now?
How has it changed in the past few years?
How do the leading experts see things going in the next 12 months?
Step 2: Seek our the Target Market Experts (the cool kids)
Every market or industry has leading experts. For this step, you need to analyze what they are saying and what they are actually doing. Read their books/articles, listen to them speak, you could even interview them. If you you need help to find the leading experts you can google that too.
When searching for waves, it is crucial to look for waves that are almost upon you. Trying to find waves that are miles away (or too many years out, even five years away is too far ahead) is too difficult and, honestly, a waste of time. But if you find the trend (wave) before it is upon you, you can start paddling in front of it and catch it.
I want to help you with this, so on February 21st, I will be hosting a free workshop titled “How to avoid losing customers,” where we will talk more about finding trends and how your current top customers hold the keys to avoiding loss and growing your business. I’d love to see you there, so please click the picture below to register today. You can also access the full guide to Finding your wave in the link below.