Discover your vision and mission in 4 simple steps

Have you ever struggled to figure out what you're trying to do in your business? What your mission or purpose is?


You’re not alone.


But you’re also in luck! There are a few exercises that will help you identify what your purpose is in life and business.


Step 1: What’s important to you?

Imagine it is your 100th birthday, and your family is planning a party in your honor. Six people in your life will stand up and say, in one sentence each, what they most admire about you. They will talk about the qualities that make you special.


What do you want people to say about you, how you lived your life, and what impact you had on them and the world?


Write down those six sentences.


Step 2: Eliminate

On the day of the party, you get a text that says one of the six can’t make it. Read through the statements they sent you and find the one that is least important to you.


Sadly, your guests drop out one by one because of bad weather. Eliminate a statement about your attributes for each guest until only one is left.


This process helps you focus on what’s most important to you. Although there were many great things that people said about you, we don’t become great until we focus on one thing. The one left will be the one thing we really want to focus on.


Step 3: Personal Purpose Statement

Now that you have the one attribute that’s most important to you, you’ll want to write a Personal Purpose Statement. Your purpose is a broad statement of why you’re here. It’s not a goal (although those are important too); rather, it’s why you have your goals.


For example: perhaps you want to be remembered for bringing joy and happiness to children. That becomes your purpose statement.


Take a few minutes to write your Personal Purpose Statement.


Step 4: Company Mission Statement

Next, it’s time to write your Company Mission Statement. This combines your company’s purpose (or your why for the business) and how you plan to fulfill that purpose.


Your personal purpose is connected to your business and often very similar. These things define how and why we show up every day to work. What you do and why you do it keep it all together.


If your purpose is to bring joy and happiness to children, you could fulfill that in many ways. You could write children’s books or become clowns in the circus. You could own toy stores or teach kids a skill. You could help kids experience joy in many ways, but the purpose is the same.


The key to this exercise is that once you understand your purpose, you can align your actions and goals with that purpose. You can make sure that your company is aligned and fulfilling its mission.


A mission statement is simply a declaration of your purpose and why it exists. It often includes a general description of the organization, its functions, and its objections. Your mission statement should convey in a couple of short sentences the value your company brings to the world.


A well-crafted mission statement focuses on the business, employees, and target customers. It serves as a framework for everything you do in your business.


A strong mission statement:

  1. Answers the question: what does your company strive to do and why?

  2. Is clear and focused

  3. Creates an emotional connection

  4. Showcases your company’s personality

  5. Has longevity, is broad, and resilient enough to withstand change

The book Start with Why or the author Simon Sinek’s Ted Talk is an excellent resource for writing a mission statement.


Take a few minutes to write your company’s mission statement.


If you want more support writing your mission statement, download the FREE resource “Find Your Purpose and Mission.”


After you’ve written your mission statement, share it with me on social media.




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